I think I've probably said this before, but my current relationship with GW is confusing even to me. As someone who has worked in marketing since the early Eocene era, it has been nice to see their new management making some intelligent decisions. From a hobbyist perspective, though, it's all been rather odd. It feels a bit like every time they've tried to write new lore in the last four years they've managed to make
pig's ears complain about the comparison (bigly marines, holes in the universe, Bjorn is a psyyyyyker, Age of Sigmar etc). And if it was purely about background, I wouldn't have much time for them these days. But conversely, they have definitely been producing some amazing models (if you exclude the pathologically bland child of focus groups that is the Stormcast Eternal range). What's perhaps more surprising is that they've really got into exploring the peculiar, gothic corners of the 40k universe which attracted a lot of us in the first place. The crusty, bling infested Rogue Traders, peculiar looking assassins and overdressed armsmen we've seen recently all come straight from the drunken Regency fever-dream that I see Imperial society as.
And these fleabitten thugs symbolise the visceral body horror of Chaos vividly well. They're ugly, insane, suffering and dirty.
I'm really glad that GW has finally put more effort into this side of the 40k universe - the weird, knackered clapped out bits of a galaxy a bit too long in the tooth.
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